Represntation

↳ The way in which people, events, and ideas are presented to the audience.
・Representations are created by the producers (anyone who makes a media text) of media texts.
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what they choose to present to us is controlled by Gatekeepers. 
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                                                     Anyone involved in a media production. 



> Dominant ideology ⇢ Ruled by Middle Class, White, Christian, Male and Straight. 

> Stereotypes ⇢ Media industries use stereotypes because the audience will instantly understand them. Think of stereotypes as a 'visual shortcut'. They're repeated so often that we assume they are normal or true. 

> Archetypes ⇢ This is the 'ultimate' stereotype.  For example the white, big busted, brainless, blonde bimbo. 

>Counter-type ⇢ A representation that challenges tradition stereotypical associations of groups people or places. 

Moguls → Media moguls - newspapers editors decision e.g. Rupert Murdoch.

WHO?                 WHAT?             WHY?              WHERE ?

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IS BEING PRESENTED ?          ARE THEY DOING?     ARE THEY PRESENT?       ARE THEY?