Newspapers Industries Research

1- I believe that the aggregate advertising expenditure and net circulation figures equate to about half of their 2007 due to the technological advancement and demand for the news digitally. Therefore this is killing the hard copy's of news and sales, as customers believe that reading news is easier and more straight forward for the current population.


2- The Audit Bureau of Circulations (ABC) of India is a non-profit circulation-auditing organisation. It certifies and audits the circulations of major publications, including newspapers and magazines in India. ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world.

3- I believe that Sunday newspapers sell  more people have free time and are usually not working therefore are in a tradition of purchasing a newspaper every Sunday. As well as this the news would more soft news than hard news, due to it being the last day of the week. 

4- The leading broadsheet is The Daily Telegraph; The leading tabloid is The Sun; The leading Mid- Market is The Daily Mail. 

5- The Daily Mail is shown to be the second most popular newspaper however, most popular mid market.  Due to the niche audience, The Guardian is shown to be towards the lower ends of the scale. Whereas, The Daily Mail is a Mid- Market and therefore, has broadsheet and tabloid aspects and has a more broad audience. 

6- The Guardian media group is owned by the Scott Trust, a private company whose core purpose I to ensure the financial and editorial independence of the Guardian, the papers values are to be honest, fair and bring integrity to the reader. This is therefore dome by the independence of most news stories and ideas attracting a varied audience. This is shown the investment of over £1 billion, the the most profits they reinvest into journalism to deliver the best quality news to audience. 

7- In terms of digital distribution I think the mosts significant brand identity has to be about online websites, as many commuters and other people have technological devices such as laptops and tablets that may not be able to download the application therefore it is easier to access the internet. For example people on work breaks are predominantly at computers or desk tops- easiest to view; as most works now ban the use of mobile phones with a certain block/ building due to distraction. 

8- The UK newspapers appear to be the least trusted in Europe, according to research by the European Broadcasting Union. It carried out surveys of 1000 members of the public in each of 33 European countries for its Trust in media report. The UK by far the least trusted 'written press' of any European country. 

9- The independent press standards organisations are the regulators for the most of the UK's newspapers and magazines. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers and magazines follow the editors code. 

10-  Print display advertising revenue for the national UK newspapers has grown for the first time in more than seven years, according to a new report on Ad expenditure. Display Ad's in national titles saw revenue growth of 1% year on year in the first quarter of 2018 , putting it at total of £152.6 million for the period. Within tabloids print display advertsing grew by 3% year on year.