Guardian Case Study

→ First published in 1921
→ Not profiting driven, not a commercial- Scott Trust 
→ Hoping to break even this year for the first time ever
→ Have reached one million online subscribers this year
→ Created positive actions scheme to encourage ethnic minorities to break down barriers as the decision makers are white male, oxbridge homes countries types.
→ Proud of their wind rush coverage which was initially just one story and then grew to the extent that- Amber Rudd had to redesign. 
→ Osama Bin Laden wrote column in The Guardian as a one off
→ Wiki leaks and Ed Snowden story gained recognition abroad.