⇒Looked into mass media- How the power of the media can represent DRCAGES.
・Oppositional - Definitely will not / do not want to believe the advert.
・Negotiated- 50/50, Don't believe it completely, but doesn't disbelieve it.
・Preferred Readings- What producers want you to believe/ there intentions- Definitely believe.
Media:
≻ Uses stereotypes a lot e.g. Newspapers, adverts, films, e.t.c.
≻ Stereotypes reduce a group of people to some minor characteristics.
≻Ethnic minorities are usually portrayed in negative way.
≻ Dominant hegemonic groups (White, Rich, Male, e.t.c.) make these stereotypes and portray ethnic minorities as violent and mean.
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