Newspaper Terminology

Newspaper Terminology-

> MastHead -  Title of the newspaper displayed on the front page.

> Barcode-  Used to scan the newspaper when purchasing it is an optical, machine- readable, representation of data contains information such as price. 

> Caption-  Brief text underneath an image describing the photograph or graphic. 

> HeadLine-  A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader. 

> Main Image-  Dominant picture, often filling of the front cover. 

> Page Numbers-  A system of organisation within the magazine. Helps you find what you want to read. 

> Target Audience-   People who the newspaper aims to sell to.

> Pull Quote-  Something taken from within an article, usually said by the person in the main image. 

> Classified Ad-  An advertisement that uses only text, as opposed to a display ad, which also incorporates graphics. 

> Skyline-   An information panel on the front page that tells the reader about other stories in the paper to tempt them inside. 

> Edition-  Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories.

> Stand First-  Block of text that introduces the story, normally in a different style to the body text and headline.

>Byline-  The line above the story, which gives the author's name and sometimes their job and location.

> Body Text-  Also known as copy. Written material that makes up the main part of an article.

> Standalone-  Picture story that can exist on its own or on a front page leading to a story inside. 

> Centre Spread-  A photograph, often in full colour, that runs across the middle two pages.

> Lead Story-  Main story, usually a splash.

> Cutter-  The blank space between margins of facing pages of a publication or the blank space between columns of text. 

> Folio-  Top label for the whole page. Can relate to the area covered in the paper, for example, National or big news topics such as Social Media, Syria.

> Page Furniture-  Everything on a page expect pictures or text of stories.