Throughout the years there has been a major decline in print newspaper sales, due to many factors.
One main explanation for this is the growth of the more easy, accessible way of reading the news, which is on the internet. The sudden rise in technology and social media has resulted in a thorough decline of printed newspapers. However, a majority of popular newspaper companies such as the Guardian and The Daily Mail post all of their daily stories on their websites, to stay relevant and an interest to the public. Since 2005, 55% of the public said that they'd prefer to use mobile devices and the internet to access the news, rather than a printed newspaper, therefore, having these websites would make it more convenient and easier for the public.
Most mobile phones have applications which would have the daily news stories on them, with live updates so everyone is aware of what is going on constantly.
This factor would have led to a decline in the newspaper print, because buying one consists of physical activity so therefore wouldn't fit everyone’s life-styles and routines. Supporting the reason why the average group to get newspapers is 50+, as well as this a lot of the older generation aren't accessible to an iPhone, iPad or any sort of tablet, therefore wouldn't be able to access the news online only by hard copy.
Using the internet as your news source is a positive, due to readers commenting on various articles to comment their views and opinions, making the article more accurate and to look at the story from all points of views.
According to studies, The Daily Mail had a decrease of 55% of papers sold during 2000 since 1960.
However, a negative of using the internet as your news source, is that it has to require a internet connection in order to access the papers, so you could lose stories as more stories over write them.
Another factor that has contributed to the decline in newspapers sales, was Television's arrival in the 1950's. The exposure of this increased the range of media choices available to the public, while further into newspapers dominance as the source of news.
Television and internet both bring news to the consumer faster and in a more visual style than newspapers, which are constrained by their physical format, manufacturing and distribution.
In contrast, free newspaper is available to read for those who commute on the train and tube, often on the way to work. The newspaper is usually a mid-market paper, for example Metro or The Independence meaning the public have a variety of hard and soft news to read. The idea of reading a printed copy of a newspaper on the train would sound more appealing than on a mobile devise, to some people.
Overall, the major decline of print newspaper sales has been due to the advancements in technology by making some peoples daily routine of buying a newspaper, more convenient and favourable as it is all online. It has benefited the public because of the efficiency, making online newspapers more popular than ever.
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