types of products

history of Minecraft

different versions of Minecraft are available on which different platform?

playable on windows, Mac, linux computer
Minecraft for windows 10
Minecraft for mobile phones, apple, android, amazon, window
xbox one
ps4

crossplay-

cross platform play is a term used to describe the ability of a video game across different platforms such as; computer/ pc, xbox, playstation, Nintendo.

overall brand-

increasing the target audience potentially increasing sales- due to being on different platforms
reinvested into game increasing overall gameplay
from years 2014/2015 business year Minecraft tripled their revenue from 1 million to 2 million- Microsoft purchased Minecraft from Mojang for a record 2.5 billion.

realms-

allows players to create and manage their own private Minecraft servers. They are not intended for large public servers but for groups of friends or as a family server.
-always online
- play your way anytime/ anywhere
-easy
-safe and private

how has it enhanced gameplay?

no other game has achieved anything this pervasive as of writing

twitch tv

streaming website that is primarily based around gaming, but is broadening its horizons with the IRL section.
live streaming feature that is very easy to use meaning that most people will be able to to access it compared to on other platforms
Minecraft has its own twitch channel where fans and other pro players stream themselves playing Minecraft, completing different set challenges or just streaming their survival world.
Channel has got 34,803 with a total 2,372,538 views.

how Is it regulated?

under a system called PEGI (the pan European game information scheme)
cannot monitor explicit  language, chat is monitored so that any explicit language is not allowed to be said on the chat.

why is Minecraft so successful?

- Sandbox with infinite replay-ability 
- the game is only limited by the confines of of your imagination
- platform agnostic
- co-opted by children
- players creations are Minecraft own marketing campaign
- strong community 

Minecraft facts

Minecraft development referred to as online lego is a Multiplatform open sandbox which started as an 'indie' and was critically and commercially successful. 

・Minecraft was created by 'Marcus 'notch' persson and developed by Mojang.
・These were independent separate too and not financed by a big commercial company.
・But, as small independent products become successful, it is usual for larger organisations/ owners to want to buy them .

Video game terminology

Platform-  different formats games are available in such as IOS,  PS4, Xbox,  Linux

Cross media platform-  games available on more than one format

Conglomerate-  large media companies that own smaller media companies i.e. Sony

Developer- people or companies that come up with the the concept for the game

Digital Distribution- making the game available to audiences e.g. steam

Engine- a system designed for the creation and development of video games e.g. unreal

PEGI- Pan European Games Information- age rating system for regulating video games

Designer- people of companies who bring concept of the game

RPG- Role playing Game

MMORPG- Massively Multiplayer online role playing game

FPS- first person shooter

Event release- hyped date used heavily in marketing of new games

Triple A game-  an informal classification used for video games with the highest development budgets and levels of promotion

Open World- players free to roam in a virtual game world

DLC- downloadable content

Sand Box-  style of game with that allows the user to change the world around them whenever they want

Different types of video games

. RPG
. Sports
. Strategy
. Action/ ADV enture
. Construction/ strategy/ building
. FPS
. Simulation
. Horror
. Puzzle Solving
. Children's 

Radio 1 test

1. How long has Greg James been presenting The Radio 1 Breakfast show? 

Greg has been presenting since September 2018.

2. What is the age range of the target audience that the R1BS aim to attract? 

The age range is 15-20 year olds. 

3. What are the main differences between R1BS and commercial stations' breakfast shows like Capital FM? 

The main difference is that BBC Radio 1 is paid for by the government as it is a public service broadcaster but capital fm is mainly paid for through advertisements. 

4. List as many ways audiences can access Radio 1 that you can think of. 

Through social media such as facebook and twitter, and youtube as it is free to access but a good way of advertising. Because of this the public are able to access the show once it's already been shown and can also rewatch it if they wanted to.

5. How can the audience interact with the R1BS?

The audience can interact by the radio 1 number being given out on then show to give the audience a chance to enter a competition or to be entered into a game that will be on the show.

6. Which professional body regulates Radio and how might this affect what is broadcast? 

Ofcom regulate the standards of the show, the BBC initially handle the complaints and then Ofcom overlook it. 

7. How does The R1BS fulfil its remits as a public service broadcaster?

The breakfast show fulfils Its remit by engaging the audience constantly through games, quizzes and social media.

8. Why is the controller of Radio 1, Ben Cooper unconcerned about the drop in listening figures for the R1BS?

As the audience who was plummeting was not the target audience (30+) therefore Ben Cooper in fact congratulated Nick Grimshaw in scaring off the other audience. As it may have of had an effect of the atmosphere around the station due the varied audience.

WITH REFERENCE TO R1BS EPISODES give examples:

9. How does the program promote British music?

The show promotes British music by introducing new music from the artist themselves which would entice listeners to hear the new single by a new upcoming British artist.

10. What genres of music were played during your slot? Give some examples.

Mostly chart music was played during my slot, such as Little mix and Ariana Grande who are both very popular in the charts at the moment. 

11. Celebrity interviews - Who is being interviewed and what are they being interviewed about? How many of the interviews are with British people?

Many people are interviewed on the breakfast show, most of them are British as it is easier and cost effective for them to be interviewed, but occasionally there will be bigger artists and comedians from all over the world. For example, Kevin Hart.

12. News items - List the stories and identify which relate to Britain.

Brexit, Immigration, Sport and crime.
13. Quizzes and games - what can you win?

'Jan Slam' a prize won every day in January if you enter the competition. Also 'unpopular opinions' segment. 

14. How does the broadcast fit into the BBC ethos of 'informing, educating and entertaining'?

The news and weather are every 30 minutes which helps the audience as it is informing them of any local issues and concerns 

15. How does it differ from commercial breakfast shows?

BBC R1 is paid for by the government, whilst commercial stations such as Capital FM are predominantly paid for by advertisements. Therefore no paid advertisements are audible on air during the BBC radio 1 breakfast show comparing to maybe other radio stations such a commercial stations.

16. Who do you think the audience is from the content of 'your section'? What evidence do you have for this?

A target audience of 12+, this is because some of the content wouldn't make sense to a very young audience as they would not be aware of things going on around them in the world in enough detail. Some of the jokes etc. would also not be massively understood by a young audience.

17. How large is the audience for the Radio 1 Breakfast show?

The average amount of listeners is 5.1 millions per week. 

18. Which five audience categories did the BBC Trust use to measure audiences in 2016?


19. Which BBC radio station is most targeted at a mass audience?

Radio 2 has the largest target audience as it is over 35s, therefore this could depict anyone as the sing choice, guests and more appeal to all various ages dependant on the day therefore a vast audience range reigns.

20. Which BBC radio station is most aimed at a niche audience with high levels of cultural 
capital?

Radio 1 Essay

How is the BBC Radio 1 breakfast show reaching, targeting and encouraging audience interaction?

The  BBC Radio 1 breakfast show have improved greatly with their audience interaction over the years, due to hosts like Greg James introducing various different games and segments in the show that have involved the audience more than ever before; increasing the listeners massively. 

The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. However, they do have  audience members of a younger age and older age possible depending on their parents music taste and what they listen to. 

An example of the way in which the breakfast show are enticing the audience is by the competitions, such as the 'Jam Slam', which if you enter you could potentially win a prize, trip, concert etc. This would target there  older audiences as you have to be 18  to enter and  some of the prizes are family orientated. Although the competitions target an older audience, they also target younger listeners, due to the music that is played throughout the morning, such as pop and chart music, which would be reaching  out to teenagers and young adults.  

Various games are played in prime time, so that the audience are interacting with the presenters. Games such as 'replying to celebrity worst reviews', are played on the breakfast show, which entices the audience as it is an interesting topic which the listeners could give their opinions on. As well as this, segments called 'Unpopular opinions' encourages audiences  to phone in and share their unpopular opinion with Greg James and the rest of the audience listening. This is successful as it presents the breakfast show as a casual conversation between the presenter, Greg James, and the audience, making it more friendly and not just one-sided. This would've been a main factor into the increase of listeners as the show has a more talkative and relaxed tone to it. 

Social media is another way in which the Radio 1 breakfast show is targeting their audiences as this is a main way to advertise and promote their show, due to the popularity of sites such as Twitter, Instagram, and Facebook. The Radio 1 twitter account has a total of 3.1 million followers, this appeals to a vast audience, so giveaways present on the Radio platform are re-posted to increase the audience awareness. This increases the audience interaction by applying and phoning the show to enter to great opportunity's that are provided for free!
Sneak peaks of interviews with celebrity guests and teasers of songs are also posted on their social media accounts, therefore encouraging the public to listen to the show as the teaser would've enticed them into it. 

Overall,  the BBC Radio one breakfast show has vastly improved with listeners and ratings since Greg James has become the presenter, with the main factor being because he has created successful segments for the show which have encouraged more people to listen.

Radio 1 Breakfast Show

Research-

• The first breakfast show presenter was Tony Blackburn, he remained in the role for nearly six years.
• Others that have been dj's and/or presented radio 1 are John Peel (1967), Kenny Everett (1967), Annie Nigjtingale (1970), Simon Bates (1980), Miss P (1984), Chris Evans (1995), Greg James (2017).
• Nick Grimshaw stepped down from hosting the BBC stepped down from hosting the BBC Radio 1 breakfast show, the dj told listeners that he was 'tired' and was ready to hand over nearly a year ago. He is now the second- longest serving breakfast show presenter in the stations history.
• The records present that radio 1 have an average of 5.72 million listeners a week. 
• The controller of BBC radio 1 is Ben Cooper.
• Radio 1 is very distinctive through through the use of a broad range of youth listeners with a very vast mix of contemporary music and speech. It offers a range of new music, support emerging artists -especially ones from the UK- and provide platforms (synergy) of live music. The main genre of music that is played is Pop and chart music. 
• The BBC is much stricter when it comes to brands mentions, whilst BBC breakfast tends to be hard news and lunch time tends to be predominantly chat shows. Commercial tend to typically target a vaster audience than the BBC and use pre-recorded interviews which kills to birds with one stone.
  

Social media and the Radio 1 website:

• The website is aimed at a younger target audience; this is evident by the presentation of the young emerging and popular artists. Therefore the younger artists predominantly attract a younger target audience. Also various games (try not to laugh laugh challenge w/ water) is present which again would predominantly appeal to a younger target audience. 
• To fulfil the PSB, Radio 1 provide precise and impartial news, current affairs and factual programming of the highest editorial standards so that all audiences can engage fully with issues across the UK and the world.
• Educational content will help support learning for children and teenagers across the UK, whilst audiences will be engaged to explore inspiring and challenging new subjects and activities through a range of partnerships.
• Innovative content covering may different genres will be provided across a range of services and platforms, setting the standard in the UK and the world.

Film industry Terminology

Mainstream film - a film which is popular with the majority of people

Independent film - a film produced outside of the major film studio system, in addition to being produced by an independent entertainment company

Production/production values - the produce of the film, how it is made and what is used to improve the film

Distribution - when the film is shared out amongst a group of people, in this case, the audience

Marketing - the action of promoting something

Critical success - this is the factors which make the management achieve their goal into becoming successful

Commercial success - the amount of sales/money the company has made

The Jungle Book

Why have print newspapers sales declined?

Throughout the years there has been a major decline in print newspaper sales, due to many factors. 

One main explanation for this is the growth of the more easy, accessible way of reading the news, which is on the internet. The sudden rise in technology and social media has resulted in a thorough decline of printed newspapers. However, a majority of popular newspaper companies such as the Guardian and The Daily Mail post all of their daily stories on their websites, to stay relevant and an interest to the public. Since 2005, 55% of the public said that they'd prefer to use mobile devices and the internet to access the news, rather than a printed newspaper, therefore, having these websites would make it more convenient and easier for the public. 

Most mobile phones have applications which would have the daily news stories on them, with live updates so everyone is aware of what is going on constantly. 

This factor would have led to a decline in the newspaper print, because buying one consists of physical activity so therefore wouldn't fit everyone’s life-styles and routines. Supporting the reason why the average group to get newspapers is 50+, as well as this a lot of the older generation aren't accessible to an iPhone, iPad or any sort of tablet, therefore wouldn't be able to access the news online only by hard copy. 

Using the internet as your news source is a positive, due to readers commenting on various articles to comment their views and opinions, making the article more accurate and to look at the story from all points of views. 

According to studies, The Daily Mail had a decrease of 55% of papers sold during 2000 since 1960.

However, a negative of using the internet as your news source, is that it has to require a internet connection in order to access the papers, so you could lose stories as more stories over write them. 

Another factor that has contributed to the decline in newspapers sales, was Television's arrival in the 1950's. The exposure of this increased the range of media choices available to the public, while further into newspapers dominance as the source of news. 

Television and internet both bring news to the consumer faster and in a more visual style than newspapers, which are constrained by their physical format, manufacturing and distribution. 

In contrast, free newspaper is available to read for those who commute on the train and tube, often on the way to work. The newspaper is usually a mid-market paper, for example Metro or The Independence meaning the public have a variety of hard and soft news to read. The idea of reading a printed copy of a newspaper on the train would sound more appealing than on a mobile devise, to some people. 

Overall, the major decline of print newspaper sales has been due to the advancements in technology by making some peoples daily routine of buying a newspaper, more convenient and favourable as it is all online. It has benefited the public because of the efficiency, making online newspapers more popular than ever. 

Newspapers Industries Research

1- I believe that the aggregate advertising expenditure and net circulation figures equate to about half of their 2007 due to the technological advancement and demand for the news digitally. Therefore this is killing the hard copy's of news and sales, as customers believe that reading news is easier and more straight forward for the current population.


2- The Audit Bureau of Circulations (ABC) of India is a non-profit circulation-auditing organisation. It certifies and audits the circulations of major publications, including newspapers and magazines in India. ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world.

3- I believe that Sunday newspapers sell  more people have free time and are usually not working therefore are in a tradition of purchasing a newspaper every Sunday. As well as this the news would more soft news than hard news, due to it being the last day of the week. 

4- The leading broadsheet is The Daily Telegraph; The leading tabloid is The Sun; The leading Mid- Market is The Daily Mail. 

5- The Daily Mail is shown to be the second most popular newspaper however, most popular mid market.  Due to the niche audience, The Guardian is shown to be towards the lower ends of the scale. Whereas, The Daily Mail is a Mid- Market and therefore, has broadsheet and tabloid aspects and has a more broad audience. 

6- The Guardian media group is owned by the Scott Trust, a private company whose core purpose I to ensure the financial and editorial independence of the Guardian, the papers values are to be honest, fair and bring integrity to the reader. This is therefore dome by the independence of most news stories and ideas attracting a varied audience. This is shown the investment of over £1 billion, the the most profits they reinvest into journalism to deliver the best quality news to audience. 

7- In terms of digital distribution I think the mosts significant brand identity has to be about online websites, as many commuters and other people have technological devices such as laptops and tablets that may not be able to download the application therefore it is easier to access the internet. For example people on work breaks are predominantly at computers or desk tops- easiest to view; as most works now ban the use of mobile phones with a certain block/ building due to distraction. 

8- The UK newspapers appear to be the least trusted in Europe, according to research by the European Broadcasting Union. It carried out surveys of 1000 members of the public in each of 33 European countries for its Trust in media report. The UK by far the least trusted 'written press' of any European country. 

9- The independent press standards organisations are the regulators for the most of the UK's newspapers and magazines. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers and magazines follow the editors code. 

10-  Print display advertising revenue for the national UK newspapers has grown for the first time in more than seven years, according to a new report on Ad expenditure. Display Ad's in national titles saw revenue growth of 1% year on year in the first quarter of 2018 , putting it at total of £152.6 million for the period. Within tabloids print display advertsing grew by 3% year on year. 

News Table

Radio Presentation

Google Slide- Radio Presentation

Industries

➥ 1983

・90% of American media was owned by 50 companies. 

➥ 2011

・The same 90% is controlled by 6 companies. 

These six companies are :

• GE ⇢ Comcast, NBC, Universal Pictures, Focus Pictures. 

• News-corp ⇢ Fox, Wall Street Journal, New York Post. 

• Disney ⇢ABC, ESPN, Pixar, MiraMax, Marvel Studios. 

• ViaCom ⇢ MTV,  Nick Jr, Bet, CMT,  Paramount Pictures. 

• Time Warner ⇢ CNN, HBO, Time, Warner Bros. 

• CBS ⇢ Showtime, Smithsonian Channel, NFL.com, Jeopardy, 60 minutes. 

Advantages of the 6 biggest media companies➟

・Small ideas can be turned into a worldwide success

・Larger Audiences

・More money and a bigger impact.

Disadvantages of the biggest 6 media companies➟

・Money over public interest

・Loss of power and control

・News and messages are so similar - no diversification (telling us what to think)

・Lack of competing views and perspectives. 

The Big Six own↴

・Film    ・Music    ・Internet     ・Online Streaming   ・Sports   ・Television 

↳ ComCast-  Single largest cable provider on earth. 

                   ＄69 billion- Revenue per year 

↳ Disney-  $ 48 billion- Revenue per year 

↳ News Corporation -  Net worth- ＄70 billion

↳ Time Warner-  Net Worth- ＄52 billion

↳ ViaCom-   Net Worth- ＄31 billion

↳ CBS-   Net Worth- ＄29 billion

Who Owns Uk Media?

Rupert Murdoch⇒

・The Sun    ・The Times   ・Guardian    ・Trinity Mirror   ・Telegraph 

⇩

Could Manipulate  the media and tell everyone what to think and believe. 

BBC-   Public Service broadcaster- Interested in the viewers and public, not the advertisers 

Sky -  Huge competition for BBC. 

Netflix, Sky and Amazon-  All becoming huge film company providers. 

Industry

1. Brand identity
   The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience.
2. Cross-platform
   The appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers.
3. Endorsement
   The act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.
4. Ethos
   The purpose, attitude and beliefs of a person or an organisation.
5. Media Convergence
   When audiences use one platform to consume various types of media texts.
6. Media format
   A media format refers to whether the content is video, audio, print based, or a combination such as a website or video game.
7. Media platform
   A media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine, or newspaper
8. Media text
   Any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience.
9. Niche audience
   A small, narrow audience interested in a specific topic or theme - the opposite of a mass market audience.
10. Public service broadcasting
    Public service broadcasting is for the benefit of the public and not just for profit or commercial gain; the BBC is a public service broadcaster in the UK.
11. Smartphone
    A mobile phone with a powerful processor that is capable of running applications and accessing the internet.
12. Tablet
    A computer device a little smaller than a laptop but with a built-in touchscreen, usually without a keyboard.