How is the BBC Radio 1 breakfast show reaching, targeting and encouraging audience interaction?
The BBC Radio 1 breakfast show have improved greatly with their audience interaction over the years, due to hosts like Greg James introducing various different games and segments in the show that have involved the audience more than ever before; increasing the listeners massively.
The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. However, they do have audience members of a younger age and older age possible depending on their parents music taste and what they listen to.
The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. However, they do have audience members of a younger age and older age possible depending on their parents music taste and what they listen to.
An example of the way in which the breakfast show are enticing the audience is by the competitions, such as the 'Jam Slam', which if you enter you could potentially win a prize, trip, concert etc. This would target there older audiences as you have to be 18 to enter and some of the prizes are family orientated. Although the competitions target an older audience, they also target younger listeners, due to the music that is played throughout the morning, such as pop and chart music, which would be reaching out to teenagers and young adults.
Various games are played in prime time, so that the audience are interacting with the presenters. Games such as 'replying to celebrity worst reviews', are played on the breakfast show, which entices the audience as it is an interesting topic which the listeners could give their opinions on. As well as this, segments called 'Unpopular opinions' encourages audiences to phone in and share their unpopular opinion with Greg James and the rest of the audience listening. This is successful as it presents the breakfast show as a casual conversation between the presenter, Greg James, and the audience, making it more friendly and not just one-sided. This would've been a main factor into the increase of listeners as the show has a more talkative and relaxed tone to it.
Social media is another way in which the Radio 1 breakfast show is targeting their audiences as this is a main way to advertise and promote their show, due to the popularity of sites such as Twitter, Instagram, and Facebook. The Radio 1 twitter account has a total of 3.1 million followers, this appeals to a vast audience, so giveaways present on the Radio platform are re-posted to increase the audience awareness. This increases the audience interaction by applying and phoning the show to enter to great opportunity's that are provided for free!
Sneak peaks of interviews with celebrity guests and teasers of songs are also posted on their social media accounts, therefore encouraging the public to listen to the show as the teaser would've enticed them into it.
Overall, the BBC Radio one breakfast show has vastly improved with listeners and ratings since Greg James has become the presenter, with the main factor being because he has created successful segments for the show which have encouraged more people to listen.
Social media is another way in which the Radio 1 breakfast show is targeting their audiences as this is a main way to advertise and promote their show, due to the popularity of sites such as Twitter, Instagram, and Facebook. The Radio 1 twitter account has a total of 3.1 million followers, this appeals to a vast audience, so giveaways present on the Radio platform are re-posted to increase the audience awareness. This increases the audience interaction by applying and phoning the show to enter to great opportunity's that are provided for free!
Sneak peaks of interviews with celebrity guests and teasers of songs are also posted on their social media accounts, therefore encouraging the public to listen to the show as the teaser would've enticed them into it.
Overall, the BBC Radio one breakfast show has vastly improved with listeners and ratings since Greg James has become the presenter, with the main factor being because he has created successful segments for the show which have encouraged more people to listen.
Jan slam! Paragraph 4 good, need more on the website, podcasts and social media in general what kinds of things entice the audience on these. Also give an example from the breakfast show you have studied.
ReplyDelete