>MastHead - Title of the newspaper displayed on the front page.
> Barcode- Used to scan the newspaper when purchasing it is an optical, machine- readable, representation of data contains information such as price.
> Caption- Brief text underneath an image describing the photograph or graphic.
> HeadLine- A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader.
> Main Image- Dominant picture, often filling of the front cover.
> Page Numbers- A system of organisation within the magazine. Helps you find what you want to read.
>Target Audience- People who the newspaper aims to sell to.
>Pull Quote- Something taken from within an article, usually said by the person in the main image.
> Classified Ad- An advertisement that uses only text, as opposed to a display ad, which also incorporates graphics.
> Skyline- An information panel on the front page that tells the reader about other stories in the paper to tempt them inside.
> Edition- Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories.
> Stand First- Block of text that introduces the story, normally in a different style to the body text and headline.
>Byline- The line above the story, which gives the author's name and sometimes their job and location.
> Body Text- Also known as copy. Written material that makes up the main part of an article.
> Standalone- Picture story that can exist on its own or on a front page leading to a story inside.
>Centre Spread- A photograph, often in full colour, that runs across the middle two pages.
> Lead Story- Main story, usually a splash.
> Cutter- The blank space between margins of facing pages of a publication or the blank space between columns of text.
> Folio- Top label for the whole page. Can relate to the area covered in the paper, for example, National or big news topics such as Social Media, Syria.
> Page Furniture- Everything on a page expect pictures or text of stories.
The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience.
Cross-platform
The appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers.
Endorsement
The act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.
Ethos
The purpose, attitude and beliefs of a person or an organisation.
Media Convergence
When audiences use one platform to consume various types of media texts.
Media format
A media format refers to whether the content is video, audio, print based, or a combination such as a website or video game.
Media platform
A media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine, or newspaper
Media text
Any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience.
Niche audience
A small, narrow audience interested in a specific topic or theme - the opposite of a mass market audience.
Public service broadcasting
Public service broadcasting is for the benefit of the public and not just for profit or commercial gain; the BBC is a public service broadcaster in the UK.
Smartphone
A mobile phone with a powerful processor that is capable of running applications and accessing the internet.
Tablet
A computer device a little smaller than a laptop but with a built-in touchscreen, usually without a keyboard.
