CUPPTUNE
C- CONTINUITY - stories that are already in the news, continue to run - are updated
U- UNEXPEDIDNESS - an event that is a shock or out of the ordinary
P- PERSONALISATION- stories that include human interest
P- PROXIMITY- stories that are closer to home
T- THRESHOLD- the bigger the impact and reach of the story
U- UNAMBIGUOUS- stories that are easy to understand
N- NEGATIVITY- bad news is more interesting
E- ELITE PERSONS- stories about important people and powerful nations
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