Thursday 15 November 2018

BroadSheet VS Tabloid


The Sun                                                                                      



Audience:
・The Sun, which is a Tabloid, targets an audience of a middle/working class. Therefore, relating to the C2DE social class categories. 

Article Topics:
・The article is about the general election, for who's party was going to rule country. 

・Ed Miliband (who this article is aimed at) ran the Labour Party and was pictured eating a bacon sandwich, which made the front cover of The Sun. 
・The Sun is conservative, so they support conservative views and opinions throughout their paper- meaning this was an attempt to stop people voting fro labour instead of conservative- by using humour and mocking Ed Miliband. 

Key headings:
"Save our Bacon" , was the title dominating The Sun's front cover, the pun was used as Ed Miliband was eating a bacon sandwich in the unflattering picture.

・The smaller title was   "Don't swallow his porkies and keep him OUT"- the second use of a pun, creates a mockery towards the politician and for him to be taken as a Joke and not someone who can be trusted to run the country. The emphasis of the the word 'out' in capital letters, highlights the passion the sun feels towards him and his party not leading our country- and their way of trying to persuade others to feel the same.

Images:
・The main image is a full spread, illustrating that it is a big situation/ event that is occurring.
・The image is of Ed eating a bacon sandwich, which is referred to as 'helpless'- the photo itself isnt very flattering and seems as if he didn't know it was being taken.

Messages:
・The message that is given from the front cover is very negative about the Labour Party and leader at the time of it. This is because of the conservative views of the Sun- therefore they mock the other parties and leaders, in order to persuade the public to vote otherwise.


The Guardian



Audience:
・The guardian is as broadsheet- and targets an educated, middle, left learning, 18+ audience.

Article Topics:
・Trump telling Theresa May that soft Brexit will 'kill' UK hopes of US trade pact.
・Another story is topic is about there being more NHS child mental health cases than ever before.

Key Headings:
"Trump tells May: soft Brexit will 'kill' UK hopes of US trade pact" - the title isn't in bold but it larger than the body text. The use of the dramatic word 'kill', highlights how passionate and serious trump feels about this matter and would encourage the reader to read further.

Images:

・The main image is of Theresa May, Donald Trump and his wife- wife May looking towards them almost smiling and Trump and his wife looking directly forward quite seriously.

The Daily Mail

Audience:

・The audience for Daily Mail, a mid - market newspaper, is known to be adults from the age of 35+. The audience is spread predominantly towards the Conservative party. 


Article Topics:
・The main topic for this article is about the Queen's birthday as well as pictures of Royals, Charles and Anne. 


Key Headings:
・The main headline is "Birthday smile that says she's loving every minute!", this headline is about the Queen and how she is enjoying her birthday- the daily mail support the Royal Family and are Royalist's, therefore would have a full spread of the Queen's birthday and other  Royal events. 
・As well as this another title that stands out is "Charles, Anne and the most joyous royal snaps ever"with underneath " six pages of unseen family photos:" - this would intrigue readers as the picture of Charles and Anne from when they were younger on the front page is quite amusing so  they would want to see the other ones. 

Images:
・The main image is of the Queen grinning, which commemorates the headline as it begins with "birthday smile" - portraying the daily mails Royalist views and opinions. 
The second image is of Charles and Anne when they were younger, posing in a funny way- which doesn't seem like a typical royalty picture. 







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