↪ The idea that cultural industry companies aim to minimise risk and maximise audiences through vertical and horizontal integration, by formatting their cultural products (e.g through the stars, genres and serials.)
Vertical Integration- One firm engaged in different parts of production ⇢ Growing raw materials, manufacturing, transporting, marketing and retailing.
Horizontal Integration- A consolidation of many firms that handle the same part of the production process
↪ As well as it holding the idea that the largest companies now operate across a number of different cultural industries.
No comments:
Post a Comment