Sunday, 16 September 2018

Semiotics


13 Reasons Why →

Connotations and Denotations-


The dull and gloomy background of this poster, highlights the negative and depressing impact this series could have whilst watching. This is due to the solid black colour in the background, demonstrating no emotion and a feeling of emptiness. This connotes, Immediately,  an eerie and sinister tone, just from seeing the poster advertising the series.

You can tell that the television series isn't going to be joyous and comical, just by glancing at the two characters that feature on the poster. The concerned, worried expression on their faces paints an image of scarce that could appear during the series, this connotes that the series is going to be filled with drama and mystery. You can infer that they look distressed, due to the girls wide eyes which could demonstrate fear as well as tight lips and one raised eyebrow, portraying skepticism of something.
The words above the characters, give a powerful message, as it is indicating a death of someone from the words 'too late'.The font of the words give an impression that the creator of this poster wanted this message to be noticeable, because of them all being in capital letters and in white.  Its also suggests the boy in the poster has something to do with it due to him having  headphones on. The blurry effect that is on the girl, portrays how she may not feature in the programme a lot as her appearance isn't as distinct as the boys one.
The programme is set in present day, and is about teenagers at an American high school, like a typical American tv series. However, as the programme is set in present day, theres an implication that because of the modernised society of bullying/ cyberbullying, there could be a sense of that involved in the series. This is because of the darkness of the poster and how there is a serious, dramatic and negative appeal to it, suggesting that there could be some sort of bullying involved . The creators would have made this series to spread awareness and to try and stop bullying as it is such a big thing nowadays.
The title of the series is very simple and straightforward, despite it being so broad itself, as this title  could mean anything. This juxtaposing aspect could indicate how the producers wanted the whole poster to be- empty and simplistic but on the other hand, to have a huge impact on viewers as there is so much meaning underneath it. This clever way of advertisement could reflect how bullying works, as someone saying something so simple without thought, could have a much more complicated impact on someone else; and maybe this was what the producers and creators were trying to emphasise with their poster.
















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