- Brand identityThe image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience.
- Cross-platformThe appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers.
- EndorsementThe act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.
- EthosThe purpose, attitude and beliefs of a person or an organisation.
- Media ConvergenceWhen audiences use one platform to consume various types of media texts.
- Media formatA media format refers to whether the content is video, audio, print based, or a combination such as a website or video game.
- Media platformA media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine, or newspaper
- Media textAny media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience.
- Niche audienceA small, narrow audience interested in a specific topic or theme - the opposite of a mass market audience.
- Public service broadcastingPublic service broadcasting is for the benefit of the public and not just for profit or commercial gain; the BBC is a public service broadcaster in the UK.
- SmartphoneA mobile phone with a powerful processor that is capable of running applications and accessing the internet.
- TabletA computer device a little smaller than a laptop but with a built-in touchscreen, usually without a keyboard.
Monday 8 October 2018
Industry
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