- empathy
- shocking images
- emotive language- relatable to public
- slogan
- use of colour/ colour associated with brand
- web adress
- invitation to interact with company/ donate
Shelter Campaign 2011 -
- Founded In 1966 in London
- aims to help people with homelessness and bad housing
- main focus of campaign in poster ads, social media
- poster campaign initially launched in four towns identified as hotspots for housing problems, ran from August 21st for six weeks.
- created by Amplify on a pro bono basis (free)
- some of the slogans are eye-catching 'but where will we live?' - clear message across in direct manner
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