Audience

Audience -

Demographic Profiling ⤵  

 How you define an audience- also how much income you receive.

 Demographics is defined as statistical data about the characteristics of a population, such as the age, gender and income of the people within the population. 

Psychographic Profiling ⤵

⟶Aspirers-   Seek status, materialistic, and orientated about image and appearance. Typically younger people.

⟶Succeeders-  Seek control. Have strong goals , confidence, work ethic, and organisation. Typically higher management and professionals. 

⟶Resigned-   Seeks survival. Interested in past and religion, typically older people. 

⟶Explorers- Seeks discovery, individualism and experience. Value difference and adventure. Typically younger (student).

⟶Strugglers-   Seeks escape. Alienated and disorganised. Few resources beyond physical skills. Buys alcohol, food and lottery tickets. Typically lower demographics. 

⟶Reformers-  Seeks enlightenment. Freedom of restrictions and personal growth. Social awareness and independent judgement, Anti materialistic but aware of good taste. 

Target Audience⤵

A particular group at which a product such as a film or advertisement is aimed.

E.g. for children or adults. 

Niche ⤵

A niche market is the subset of the market on which a specific product is focused.

The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target.