masthead- title of magazine (big issue)
Plug- text that 'plugs' a feature that will appear inside the magazine
Puff- story given prominence on the cover
Cover star- the 'star' featured on cover.
Anchorage text - text that anchors main image and gives it context/ meaning.
Banner- text that runs across lower section of cover
Skyline- text that runs across the top of the story.
> 70% of money comes from advertising. Magazines with small circulation- more dependent on advertising than one with a large circulation.
> 100,000 copies of big issue sold each week
> venders buy copies for £1.25 and sell for £2.50
> more than 5,000 people in Britain.
> from 2016- 200 million sales on big issue
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