Three set products, exam requirements-
* Lucozade
* Charity advert (shelter)
What is marketing?
* create awareness of an issue etc
* create interest in the product or issue
* generate desire to buy or use the product
The four p's-
Price, Promotion, Product, Placement
Unique selling point (USP)-
marketing involves identifying the use of the media text.
copy- written explanation of the product. Analysis based on what it says, placement of text, font type and sizes, colour.
Slogan- phrase that describes the benefit of the product the products most important attribute.
logo- a symbol or small design adopted by an organisation to represent the brand.
Analysing an advert?
* aim of print advert
* denotation connotation
* media language- camera shot, mise en scene , typography
* representation of males/ females/ themes/ brand
* psychology- what human needs is it satisfying
What is marketing?
* create awareness of an issue etc
* create interest in the product or issue
* generate desire to buy or use the product
The four p's-
Price, Promotion, Product, Placement
Unique selling point (USP)-
marketing involves identifying the use of the media text.
copy- written explanation of the product. Analysis based on what it says, placement of text, font type and sizes, colour.
Slogan- phrase that describes the benefit of the product the products most important attribute.
logo- a symbol or small design adopted by an organisation to represent the brand.
Analysing an advert?
* aim of print advert
* denotation connotation
* media language- camera shot, mise en scene , typography
* representation of males/ females/ themes/ brand
* psychology- what human needs is it satisfying
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