- Far left- lost their job
- Middle – landlord kicked him out
- Far right- in debt
- Relatable situations
- Anxious facial expression- reflects their situations
- Black background used to draw attention on their face- their dark emotions, well lit face
- Empathy- charity advert conventions
- Writing is semi-transparent- 3rd person perspective connotes that you can relate to it and see through it
- “we” “he” “1”- pronouns
- Statements are very candid, blunt and straight to the point
- Typography makes you want to know more, what is the actual problem, lures you in more
- Adverts follow same sentence structure
- Logo is there same colour as same message
- Close up of their heads, feel their emotion, solemn
