Q4 Dirt Sheet

DIRT ASSESSMENT 4 - GBHS MEDIA STUDIES A LEVEL

Name: Maisie     Mark: 3                            Date:

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence

AO2 Apply knowledge and understanding of the theoretical framework of media to:

Analyse media products/Evaluate academic theories/ Make judgements and draw conclusions

Level 3 A-B	·         A comprehensive response to the set question ·         Comprehensive and accurate knowledge and understanding ·         Convincing, perceptive and accurate analysis ·         Convincing, perceptive and accurate evaluation ·         Highly developed and accomplished judgements and conclusions The response demonstrates a highly developed and detailed line of reasoning which is coherent and logically structured. The information presented is entirely relevant and substantiated.
Level 2 C	·         An adequate response to the set question ·         Adequate and generally accurate knowledge and understanding ·         Adequate and generally successful analysis ·         Adequate and generally successful evaluation ·         Adequate and generally well-reasoned judgements and conclusions The response demonstrates a line of reasoning with some structure. The information presented is in the most part relevant and supported by some evidence.
Level 1 D- E	·         A minimal response to the set question ·         Minimal application of knowledge and understanding ·         Analysis is minimal and/or largely descriptive and may not be relevant ·         Evaluation is minimal or brief, and is likely to be largely descriptive ·         Judgements and conclusions, if present, are minimal with limited support ·           Information presented is basic and may be ambiguous or unstructured. The information is supported by limited evidence.

Identify a strength or strengths in your assessment: A strength in my assessment was my knowledge of the theory itself and how it could apply to news. What are the areas you need to improve? However, I need to improve by evaluating the theory and how it could be useful etc. What do you need to focus on for your next assessment? I need to include example of how the theory could apply to news specifically.

Q3 Dirt Sheet

ASSESSMENT Q3 NEWS LIAR

GBHS MEDIA STUDIES A LEVEL Reflection

Name:      Maisie              Mark: 6             Date:

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence (5)

AO2 Apply knowledge and understanding of the theoretical framework of media to analyse media products (KU) of the theoretical framework of media to:

Analyse media products/ Make judgements and draw conclusions (10)

Q3 Technological advances have created a long term decline in the circulation of national newspapers. Explain how the newspaper industry has responded to these changes. Identify a strength or strengths in your assessment:  A strength in my assessment was that I wrote about The Daily Mail’s technological changes in some detail, for example the use of social media and advertising etc. I started to explain the same with The Guardian as I wrote about their funding and advertising. What are the areas you need to improve? I need to improve the amount of detail as I didn’t write as much for the Guardian as I did for the Daily Mail, therefore I need to practise my timings. I need to go into more detail about paywalls and the different types of advertising with specific examples of them. What will you do to improve in your next assessment? Any particular areas or study skills? I need to improve my timing and writing the right amount for each newspaper. I also need to improve my knowledge on the general newspaper industry.

   

 

Q 3

The content below is not prescriptive and all valid points should be credited. It is not expected that responses will include all of the points listed but once again a lot of you have failed to give specific web examples and ways the newspapers are adapting to these changes and the relationship with their audiences. 

AO1:2

Responses will demonstrate knowledge and understanding of contexts of media and their influence on media products and processes including:

·        Some have pay walls DT, Times

· explaining the economics of traditional and online editions of The Guardian and the Daily Mail newspapers (for example, paid for primarily by advertising based on audience number/ demographic as well as direct sales)

· showing the significance of these changes for traditional print editions and online editions and newspaper audiences (e.g. The Guardian focusing on its online content and seeking to develop a donation-based culture; the Mail moving slightly downmarket with clickbait stories hosted on MailOnline; both papers are still seeking to maintain their print editions although these are making a loss)

· explanation of technological convergence and/ or the proliferation of technology and the effect this has had on institutional process and audiences with reference to economic context (for example, The Guardian’s use of email to attract a regular audience; targeted advertising; the need for stories to be published online throughout the day as rolling news) GIVE SPECIFIC EGS

· explaining the economic effect of the decline of traditional print editions, for example, with reference to circulation and yearly sales figures of traditional print versions and the rise of online subscription (neither The Guardian nor the Mail currently operate a paywall, compared to some of their competitors, although there is some debate as to whether this model is sustainable) HOW DOES THE GUARDIAN ASK READERS FOR MONEY?

· explaining the economic implications of how newspapers are in competition for readers and how advertising revenue from the ‘new’ media is vital - GIVE EGS OF ADVERTISERS

· explaining the different platforms used by audiences to access news content from The Guardian and Daily Mail with reference to the growth in online readership (give some numbers) and the impact on how audiences consume news (use of specific social media, websites means many consumers no longer pay for news content). GIVE SPECIFIC EGS. 

Notes:
The Guardian raised it’s price to £2.20
What kind of advertising on the Guardian website
Social media DM flipbook, pinterest, snapchat, twitter, Instagram, fb
Guardian subscribe or donate
DM 2013 – almost 4000 million 2018 just over 1 million newspaper sales
 

Q2 News assessment

ASSESSMENT Q2 NEWS LIAR

GBHS MEDIA STUDIES A LEVEL Reflection

Name:              Maisie                      Mark: 10/15

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence (5)

AO2 Apply knowledge and understanding of the theoretical framework of media to analyse media products (KU) of the theoretical framework of media to:

Analyse media products/ Make judgements and draw conclusions (10)

Question: 2 How does media language incorporate viewpoints and ideologies in these front pages of the Guardian and he Daily Mail. Identify a strength or strengths in your assessment: A strength in my assessment was identifying the different typical conventions of the two newspapers, such as the bold writing, and image to text ratio of Daily Mail, and then the amount of hard news in the guardian. What are the areas you need to improve? I need to improve the amount of detail after giving a point and explaining what effect it has etc. What will you do to improve in your next assessment? Any particular areas or study skills? I will go into more detail and talk about the ideologies in both papers.

Q2 Points that could have been made

·         Differences in colour

·         Ratio of image to text – text heavy Guardian

·         Hard/soft news – Guardian three hard news stories all politics one international story

·         Formal/informal language

·         Guardian left leaning / Daily Mail

·         Close up head shots of DM old and aggressive Jagger, innocent young under SEX PESTS ideology of celebrity gossip and hyperbolic informal language

·         Daily Mail C1 C2 C3/ Guardian A B C

·         Alliteration language, saturated colour schemes

·         Size of fonts and capital letters DM