charity advert

Minecraft merchandise

BBC Radio 1 task

・what was the task you were assigned?

Our task was to record an audition tape for new radio 1 breakfast show presenters / format. We needed to consider timings, chats, interviews with celebrity's, music, jingles and all of the Radio 1 standards and remits as well as the 30 second news and weather. We also had to show involvement with the everyday audience and demonstrate this throughout the relationship with them. Texts, messages, social media. As well as this we need to promote new British music by playing it most of the time on the show. 

・who was in your group and what was everyone's role in the task?

In my group was me, Brooke, Kieran, Sam and George. Our roles within the group was Kieran being the main presenter, doing most of the talking and carrying the show. Brooke's  role was  the person calling in with a confession so she was apart of the public and not actually in the studio. Sam's role was being Danny Dyer as he was the celebrity we chose to interview, George's role was being the news presenter and mine was being the interviewer for Danny Dyer. 

・what fresh ideas did you bring to the programme? 

We invented a new segment to the show called 'confessions Friday' where a listener would call in and give a weird and interesting confession. Brooke in our group was the person who called and confessed to presenter a weird confession. We added this segment in to engage and involve the audience as it makes the breakfast show seem more friendly and relaxed like a normal conversation between the presenter and listener.

・who did you interview?

We decided to interview Danny Dyer on our breakfast show as he has just released a new programme out on BBC, so the interview was about how that worked out for him an if it was successful etc. 

・what tracks did you choose and why?

We chose to play 'Don't call me up' by Mabel as she is a new and upcoming british artist and that is what BBC radio 1 try to promote. As well as this we played 'Dancing with a stranger' by Sam Smith because he is a British artist, and finally we played 'Wow' by Post Malone as it is a popular song in the big top 40 that Radio 1 play. 

・ what was the running order?

We started off with playing don't call me up and then Kieran spoke about our confessions Friday and the number to call, and then we had that segment when Brooke called. We then played dancing with a stranger and moved onto the interview I did with Danny Dyer (sam), and next had George with the news report, then finally ending with playing Wow by post Malone.

・who is your target audience?

our target audience was 15-30 year olds as that is the normal target for radio 1 listeners, so we tried segments and music that would suit that age category. 

・how did you relate to / attract your audience?

we attracted our audience by adding in new, interesting and interactive segments to the show that would entice listeners. 

Jungle Book Evaluation

What was the task you were assigned?

・The task we were assigned was to create a interview with the marketing manager and producer of the 2016's jungle book.  The producer will talk about the exciting combination of actors and effects and the marketing manager can discuss all the ways they intend to promote the film. We had to insert jungle book backgrounds , watch some interviews and watch behind the scene clips of CGI clips. 

What programme did you use to complete your task? 

. To edit our interview we used the editing software that is Abode premiere pro, with this software we used to editing tools to help use the green screen to add various layers and images to the background, also other clips such as the trailer was put into place over our original audio and film.

What tools/effect did you use from your programme to create your task?

. We used ultra key to add images to the original photo, we then replaced the green screen with backgrounds from the jungle book, like the posters and triptych etc- to encourage the audience to watch the film.

What were the biggest obstacles to completing your task?

. The biggest obstacle in completing this task was probably to stay professional and keep a straight face when asking the questions as I was talking and facing a wall and not an actual person- as we added that in later on. 

Did you complete the task on time? If not, why not?

. We didn't complete in on time because we didn't have time during the week to go and film in the green screen room- due to other groups being in there before us. As well as this there was only two of us in the group, therefore we had more filming to do and both of us had to act out both the interviewer and marketer/ producer.

How do you think this task will help with your Jungle Book revision?

.

What do you think you could have improved in terms of content and presentation? 

What was your initial feedback? What did others say about your production?


Identify what went well and with hindsight what would you do differently?

Newspaper Construction Task

What was the task you were assigned?

We were assigned to create/ mimic a Daily Mail front cover based on various headlines and stories that we were given- elaborated on current news that is happening in the world at the moment- e.g. Im A Celebrity/ Brexit e.t.c.

We had to have a balance of headline, subheadings, body text and pictures- without leaving too much white space. 

What programme did you use to complete this task?

I used Publisher to create my daily mail front page, this is so I could add pictures, text and titles easily, and to adapt them to look like a realistic daily mail front page.

Using publisher was simple and easy to create this page due to using templates that are available, however next time I would probably use a more professional programme such as photoshop. 

What tools did you use to create this task?

I used a variety of tools to create this front cover, such as;  cropping, editing of pictures, (removing backgrounds of pictures to make the photo look more professional ), I also used a variety of fonts to match the daily mails common front cover.

What were the biggest obstacles to completing the task?

I believe that the biggest obstacle was finding the most accurate font to  the daily mails ones. 

I also found it difficult fitting my headline and picture on the page without leaving too much white space 

Advert Plan

What is an Advert?

An Advert is an announcement  online, Newspaper, on Television, or on a poster about something such as product, event or job. 

Lucozade Advert 

Mise En scene ⇢

C- The costumes vary from casual, everyday clothing- to sportswear and work attire. To present the moving forward in time, as the years go by. 
L- The lighting is ill- lit throughout the advert, as the weather is always dull, cloudy and dark. Apart from at the end when Anthony Joshua is standing in the boxing ring with hard lighting surrounding him, to highlight the positive outcome. 
A- Anthony Joshua and His mum, are the main focus and characters in the advert, particularly to clarify the bond and connection between them throughout his life and the struggles that they have had to face. 
M- No makeup is used for effect.
P- A main prop used in this, is the monitoring tag that is placed on Anthony's ankle, to commemorate a crime that has just taken place. This is effective as it demonstrates how his life was like before compared to how it is now. 
S- The start of the advert is set in the evening with dark lighting , however towards the end of the advert its set in the day with much brighter lighting. 

Editing ⇢

S- Anthony Joshua gets the most screen time as he is the main focus throughout showing him growing up. 
T- The transitions are smooth and quick, commemorating the fast pace of the advert. 

O- The advert is in chronological order, from Anthony being a toddler to being a teenager and then an adult, showing the stages of his growth to what he has become today. 

P- The pace at the start is slow as he is a baby with not much movement- however as he gets older the faster the pace is, as he grows and starts to run and play football. 

S- There isn't any special effects used in this advert.

Sound ⇢

M- The music at the start is quite mellow and calm, however, switches to  motivational music when he is beginning to play sport which builds tension throughout, highlighting Anthony struggling throughout his life, and him overcoming it . 

C-The music is parallel,as it matches the characters feelings of being motivated, as-well as the fast pace which then   advert is moving, is guided by the quick music. 

D- The music is non-diegetic as it would've been added in the advert after they had filmed it. However, the sound of the motorbikes, sirens and people shouting would all be diegetic as it happened at the time. 
O- When the actor is running playing football, there are screams 
from other people in the background which would've been recorded off screen as you cannot see where they are coming from.  
V-There isn't any voiceovers in the advert.
E- This advert makes you feel relieved and proud of the Anthony Joshua, due to his past of being involved in criminal activity, to then being a world champion boxer- it would inspire people.

D- There isn't any dialogue. Although there is writing at the end which says 'nobody ever moved forward, standing still'- which highlights Lucozadae's slogan 'made to move'. Meaning, the whole advert demonstrates the idea of keep on going and moving forward no matter how many obstacles get in the way. 

Gatorade Advert

Mise En Scene⇢

C- The costumes switch from sportswear to casual clothing- to portray the time moving forward. 
L- The lighting is hard and bright throughout  whilst the character is playing basketball- although when he is walking alone it is dull 
and low, until he drinks the energy drink again, to give him more 
energy.

A-The main characters are famous basketball player Kevin Durant and Dwayne Wade- instantly drawing basketball fans to watch and focus on the product that is being advertised. 

M- There isn't any makeup used for effect. 

P- The main prop would be the energy drink 'Gatorade', which  is drunk throughout by the basketball players to give them more energy and perform much better than they normally would. 

S- Most of the advert was set where the players were playing basketball, although there was scenes where the players were outside or in a gym. 


Editing ⇢  

S- Kevin and Dwayne appear to have the most screen time as they are popular within the public- so people would be drawn to watching it. 
T- The transitions are quick, to highlight the fast pace that the basketball players are moving. 
O- The advert has flashbacks, as the character wakes up from a dream he had about playing a match of basketball. 
P- The pace is quick as the players are in action, moving fast as they play basketball.
S- There isn't any special effects used. 

Sound ⇢

M- The music is very quiet in the background as the sounds of basketball's screeching and bouncing on the floor as well as the panting and heavy breathing of the players working out is a main focus in the advert. However, the music does become louder and faster as the player is about to shoot- creating suspense. 
C- The music is parallel as builds suspension as the player is about shoot.
D- The music is non-diegetic, although, the sound the basketball makes as well as the heavy breathing would be diegetic.  
O- The screams from the crowd is off screen as you cannot see where it is coming from.
V- There isn't any voice overs. 

E- This advert makes you feel energised as it is so fast and action 
packed- it would also make basketball player that watch the advert, want to drink the energy drink as respected and professional players are drinking it.
D-There isn't any dialogue in the advert. 

Refuel Plan

Sports drinks for women over 50

⥤ "Feel young, alive and free!"

⥤ Netball Courts as the setting of the advert.

⥤ Teachers playing netball and become out of breath.

⥤ One teacher takes a sip of 'refuel' and becomes energised and feels much younger. 

⥤ Drink → Close up 

⥤ Slow music to start- progressively gets quicker.

⥤ Teachers wear darker clothes , to show contrast between older and younger.

⥤ Show product by a netball at the end of the advert.

⥤ Light blue, lime green logo- typical energy drink font saying 'Refuel'. 

⥤ Students playing netball - brighter clothing, quicker music and movements.

⥤ Natural lighting (outside)- when teachers are playing darker/dull lighting- However with students have brighter lighting. 

⥤ Ends with Regan's shot. 

⥤ Teachers celebrating in the background (blurred) with the product next to a netball (in focus) - low angle. 

Advert Remake

Club Bar Advert Remake-

First Edit

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↳ This is my first edit that I have made on Premiere. I used a range of different effects  to create this, including a mirroring and tilted effect, making the edit seem 3D at points. At the start of the edit the music is quite calm and relaxing to set the scene of the James Bond  film. However, as it moves on the music was more intense and fast, which reflected the action scenes that were occurring. This was to demonstrate how different genres of music can have an impact on the scene in a film. As the music changed I also changed the colour of clips to black and white, meaning they all looked the same and complemented each other, this also meant the edit flowed and different clips didn't look out of place.